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	<title>The Marketing Innovation Blog</title>
	<link>http://blog.griffinyorkkrause.com</link>
	<description>It&#039;s no longer marketing as usual.</description>
	<lastBuildDate>Wed, 01 Sep 2010 19:54:24 +0000</lastBuildDate>
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		<title>Nike shows off its marketing muscle</title>
		<description><![CDATA[
			
				
			
		
Nike and the NCAA have always had an interesting and nuanced relationship. The NCAA is always on the lookout for illicit money going to amateur players, but for many schools, their football programs are the largest source of revenue. Nike sponsors over 85 different college programs, and they keep those teams in the flashiest, newest, most [...]]]></description>
		<link>http://blog.griffinyorkkrause.com/nike-shows-off-its-marketing-muscle/</link>
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		<title>Digital Wallets: The Future of Mobile Banking</title>
		<description><![CDATA[
			
				
			
		
Today, more than ever, it feels like consumers are constantly on the go.  No one has time to stop by the bank anymore and thanks to advances in mobile technology, they rarely have to.  This trend from stationary to mobile is only continuing to grow in the US, and this is especially true for the [...]]]></description>
		<link>http://blog.griffinyorkkrause.com/digital-wallets-the-future-of-mobile-banking/</link>
			</item>
	<item>
		<title>Top 3 Facebook Innovations</title>
		<description><![CDATA[
			
				
			
		
These are the three most important innovations happening within Facebook that marketers need to know about now. 
1. Location
The much anticipated Places feature was announced on Wednesday at Facebook HQ.  Users can now “check in” to real world locations and establish Place pages on Facebook.  It’s a little early to know exactly what this means for the platform, [...]]]></description>
		<link>http://blog.griffinyorkkrause.com/top-3-facebook-innovations/</link>
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		<title>Originality Is In&#8230;</title>
		<description><![CDATA[
			
				
			
		
Sing your own song… Beat your own path… March to the beat of your own drum.  Chances are you have heard those sayings before.  Now, more than ever, advertisers are playing up those themes of individuality and originality in their campaigns.  Brands now recognize the transition from generalized to specialized.   Today, consumers do not want [...]]]></description>
		<link>http://blog.griffinyorkkrause.com/originality-is-in/</link>
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		<title>Changing the Game at Retail</title>
		<description><![CDATA[
			
				
			
		
It’s still extremely early in the location based services space, however a few important new partnerships may quickly introduce this trend to the masses.   
Yesterday Simon Property Group (Simon Malls) announced a partnership with Shopkick, a new iPhone app that rewards customers for a variety of location-based activities.   If you open the app and enter a [...]]]></description>
		<link>http://blog.griffinyorkkrause.com/changing-the-game-at-retail/</link>
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		<title>Theater of Public Influence &#8211; Episode 28</title>
		<description><![CDATA[
			
				
			
		
Listen &#124; Subscribe
Mike Stevens is absent but the rage is still flowing like wine … or fermented tea anyway.
In this episode, Ben, Brady, Mike G. and Liz sit down for a two-for-one helping of Check it Out.  First up, we take a look at Kombucha, the fermented tea beverage that&#8217;s stirring up controversy at Whole [...]]]></description>
		<link>http://blog.griffinyorkkrause.com/theater-of-public-influence-episode-28/</link>
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		<title>Turning Content Into Commerce</title>
		<description><![CDATA[
			
				
			
		
In an attempt to reach consumers, from the big screen to everyday life, marketers and the entertainment industry are working closely together to develop content that will not only drive commerce, but will also grab consumers’ attention by merging a media brand with appropriate products.
The partnership between The Home Shopping Network (HSN) and the upcoming movie, [...]]]></description>
		<link>http://blog.griffinyorkkrause.com/turning-content-into-commerce-2/</link>
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		<title>Facebook Takes on TV</title>
		<description><![CDATA[
			
				
			
		
Facebook will soon offer content from the UK’s Channel Five TV network.  Viewers based in the region will be able to watch the network’s programming through an embedded player on their Facebook page, making Five the first broadcaster to offer a wide range of on-demand TV programming through the dominant social network. 
Five is a relatively new [...]]]></description>
		<link>http://blog.griffinyorkkrause.com/facebook-takes-on-tv/</link>
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		<title>Check it out&#8230;</title>
		<description><![CDATA[
			
				
			
		
In the increasingly content-heavy world we live in, today, unique and innovative ideas, apps and digital campaigns are king. Here are four pretty rad digital projects or campaigns that reeled us in, and ones that we think you should check out:
1. This week, the G4 channel reversed its name to its palindrome, 4G as part [...]]]></description>
		<link>http://blog.griffinyorkkrause.com/check-it-out/</link>
			</item>
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		<title>Five Mobile Commerce Trends for 2010</title>
		<description><![CDATA[
			
				
			
		
By Jenaleigh Landers
Are you a person that is glued to your phone all the time? More than likely you have answered yes. Today, it is a rarity to see anyone without a cell phone in their hand texting away. The truth is, the mobile market has grown so rapidly that it has allowed users to [...]]]></description>
		<link>http://blog.griffinyorkkrause.com/five-mobile-commerce-trends-for-2010/</link>
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