Vitaminwater was first introduced to Americans in 2000 as an alternative to soda and positioned as a drink that both hydrates consumers while providing essential nutrients they are likely missing. Over the past nine years the company has exploded in popularity quickly becoming one of the largest beverage brands in America. In 2007, The Coca-Cola Company purchased Vitaminwater for $4.1 billion dollars. Today, the brand is bigger than ever and endorsed by some of the largest stars in entertainment including Steve Nash, 50 Cent, Shaq, Kobe Bryant and LeBron James. Just recently Vitaminwater launched a unique fan contest that utilizes the power of Facebook. The contest was announced by Steve Nash and 50 Cent in a humorous internet commercial.
