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Archive for September, 2009

Theater of Public Influence: Fall TV Preview

Monday, September 28th, 2009

The GY&K Podcast is back and with it, the beginning of the Fall TV Premiere season. There’s a whole lot of TV headed your way so before you set your DVR for the upcoming season, you’ll want to download this episode and listen to what shows are worth checking out.

In Part 1 (Episode 21 – listen now) of our Theater of Public Influence Fall TV Preview, we take a look at the NEW shows premiering this season. Brady, Ben and Mike Stevens gather round and give some early opinions on new shows including, Glee, Community, Melrose Place, Cougar Town and more.

Then in Part 2 (Episode 22 – coming soon), Mike Stevens is anxious to dish the dirt on the upcoming season of Gossip Girl, but not before he, Ben and Brady run through the rest of the returning favorites, including Always Sunny in Philadelphia, Heroes, House, the ever-intriguing Dancing With the Stars and more. Tune in before you tune in!

Theater of Public Influence Fall TV Preview

Part 1 (Episode 21): Listen | Subscribe

Part 2 (Episode 22): Listen | Subscribe

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Beyond Demand

Monday, September 21st, 2009

Hulu has quickly become one of the most popular online destinations for viewing quality television content. Initially I was surprised to see NBC and Fox teaming up on this venture, but their success clearly demonstrates an opportunity for otherwise unlikely bedfellows to collaborate in the digital space.

In addition to repurposed television content, you can now find shows with high production value developed exclusively for online audiences. Unfortunately, videos can be difficult to discover because they are scattered throughout cyberspace.

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Tags: Clicker, Hulu, TV, video, Web
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Ultimate Consumer Contest

Monday, September 21st, 2009

Frito-Lay, the world’s largest snack food producer, is revamping last year’s ultimate consumer contest titled Crash the Super Bowl. For the past four years Doritos has asked the consumer to take control and create the brand’s Super Bowl commercials and as consumers answered the call the contest grew in popularity. Last year the contest was extremely successful for the brand and for the two unemployed brothers who created the winning spot. Not only were these brothers successful in winning the grand prize of $1 million; they also created a spot that beat out all of the Madison Avenue executives and won the USA Today Ad Meter poll.

It was the success of those two brothers’ commercial that helped to restructure this year’s Crash the Bowl Sweepstakes. The potential prize money up for grabs is $5 million this year; but Doritos is not just going to give the money away. In order to win the cash, consumers have to not only beat out the thousands of entrants Doritos receives, their ad also has to place within the top three of the USA Ad Meter. Here is how Doritos plans on breaking out the winning money; $1 million for placing first in Ad Meter; $600,000 for second and $400,000 for third and if the spots finish 1-2-3, each will get a $1 million bonus, for a total of $5 million in prizes. The last time an advertiser was able to sweep the top three spots in the USA Today Ad Meter poll was in 2007 by Anheuser-Busch.

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Tags: Consumer Contest, Crash The Super Bowl, Doritos, Facebook
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Fantasy Football

Friday, September 11th, 2009

As summer turns to fall, men and women throughout this great country prepare to battle one another in fantasy football. Fantasy football is an online game where a person pretends to be a manager of a fake football team, comprised of real players, which then competes against another fake football team of real players. The league is fantasy, the championship is fantasy, but for the players who sacrifice their time for fantasy football each year it is all too real. Each year the population of fantasy football players grows and advertisers are lining up to tap into this extremely engaged audience.