Gloria reveals her passion in the latest installment of “Two Minutes with the Real GY&K”. Do you agree? Disagree? We want to know!
Two Minutes with the Real GY&K: Gloria Proulx
Stay tuned: next Friday we’ll tackle another interesting question with one of our esteemed colleagues!
It has been reported that the average American consumer is exposed to somewhere between 275 to 3,000 advertising or brand messages a day. Whether the answer is closer to 275 or 3,000 does not matter; the point is that advertisers face intense competition when vying for consumer’s attention. It seems like every day there is a new technology, medium, product, person, television show, videogame, book, magazine, etc. competing for our attention. The challenge that all advertisers face is how to stand out in today’s increasingly cluttered environment. Well, CBS and Pepsi are hoping to stand out in next month’s Entertainment Weekly with the placement of a video print advertisement.
Over the past couple weeks, a viral marketing campaign has been sweeping the country asking American consumers “what is 230?”. The campaign ads, which feature a green background screen with the words “what is” above the numbers 2, 3 and 0 made from an electric outlet smiley face, have been splattered across a number of mediums. At the end of the ad there are teaser messages saying find out on 8/11. Yesterday, General Motors came forward during a press conference and said they were the ones behind the ads. The campaign was to build hype around the new Chevy Volt, due out in late 2010, which is reported to get at least an estimated 230 miles per gallon.
In the latest installment of “Two Minutes with the Real GY&K,” our director of business development, Brady Sadler, dishes about how music gets him in the right frame of mind to do what he does.
Two Minutes with the Real GY&K: Brady Sadler
Make sure you follow him on twitter: @BR80 and stay tuned for next Friday’s edition to hear another behind-the-scenes story.
In a world where consumers consistently stay glued to every celebrity’s move via TMZ, Access Hollywood, Extra, Entertainment TV, etc., a new poll suggest that advertisements featuring celebrities are unable to sway consumer’s purchase decisions. According to a report by AdweekMedia who asked LinkedIn respondents whether or not the presence of a celebrity had an impact on their purchasing decision, an overwhelming 78 percent said it did not affect them one way or the other. Well I am here to say that I don’t believe this study one single bit.
Have you ever wondered who is behind the scenes at GY&K? With a new video series, you will now be able to get up close and personal with our esteemed team! These short, fun two-minute videos will answer a question and show you a new side of one of our employees.
First up in the series is PR Manager Kevin Flynn. Kevin’s question: What is the technology you cannot live without? Want to hear his answer? Agree? Disagree? Check it out here:
We are about to begin filming more in the series and welcome suggestions! Have a question you want answered? Let us know. Otherwise, please sit back and enjoy a new video every Friday.
In my lifetime the sports drink category has expanded tenfold. Growing up, I remember one choice; Gatorade, the ultimate thirst quencher. It was its own category; nowhere ever before has sports science been placed in a bottle but then other companies started to take notice. In 1998, Powerade was introduced by the Coca-Cola Company. Powerade was a solid competitor. It tasted like Gatorade, it looked like Gatorade, its name ended the same as Gatorade, plus it had the power of the Coca-Cola distribution channel to promote it. Still, Gatorade held its ground.
