As the world mourns the sudden loss of Michael Jackson, we assemble the panel for an emergency podcast session. Ben Peirce, Holly Cirillo, Brady Sadler and Mike Giovinelli offer up some cathartic conversation as they discuss, the media buzz and worldwide intrigue surrounding Jackson’s death, the enigma of his life and, of course, the influence and legacy of his music. It’s an emotional episode as four children of the eighties talk themselves through the shock of what may be the most impactful celebrity passing of their generation.
Archive for June, 2009
Theater of Public Influence 18 – Remembering M.J.
Friday, June 26th, 2009Theater of Public Influence – Episode 17
Friday, June 19th, 2009
In part 2 of our new split show format, Holly gives us Player Played Up and Played Out and we debut a brand new segment, “Mike Stevens’ 30 Seconds of Rage”. This week, we talk about Motherlover and the rest of SNL’s Digital Shorts, try to make sense of the late night TV shuffle and complain about our 10 least-favorite reality stars. Ben tries to impress us with his celebrity sightings and Brady makes sure that everyone has enough street-cred to make it through the episode.
Interactive Print Advertisements
Friday, June 19th, 2009
Why is it that every advertising professional in a movie or television show passes a newsstand on their ultra-cool walk to work? The answer, I have no idea, but perhaps Hollywood only understands the Madison Avenue lifestyle of advertising. The real answer is not that important to me but the next time you are walking to work in a movie or passing a newsstand take a second to view the magazine covers. A number of magazine publishers are allowing advertisers to place new and unique ads on their covers.
According to the American Society of Magazine Editors, ads on magazine covers violates a rule which requires a clear separation between editorial space and advertising space; however, the penalty is typically minimal. There are a number of magazine cover advertisements; some examples include, Us Weekly’s mock cover, promoting the HBO movie “Grey Gardens” or Esquire Magazine having a cover with a special pull-back tab for the new Discovery show Trapped but Popular Science this week has taken their cover to a whole new level. Popular Science, with the help of General Electric, has created the first-ever interactive 3-D cover.
CBS Outdoors Launches Txt2Go
Tuesday, June 9th, 2009
Outdoor advertising is a medium that continues to expand the ways in which technology is integrated and utilized. Over the past couple of years, billboards have grown in both size and digital capabilities and now CBS Outdoor is launching a new service to offer clients a way to increase their outdoor brand experience. The service is called Txt2Go, and it allows CBS Outdoor advertisers the opportunity to include a text keyword in outdoor displays. Consumers who view the special text keyword can SMS it back to the advertiser via their mobile phone to take advantage of any additional content advertisers wants to communicate.
Theater of Public Influence – Episode 16
Monday, June 8th, 2009
Because you demanded it! This episode marks the first of our new weekly format which will give you a shorter, more easily-digestible show every week, alternating between Check it Out and Player/Played-Up/Played-Out episodes. Check it out gets the nod this week as Ben and Mike G. reminisce about the weekend of concerts at Fenway Park and the triumphant return of Phish.
Then, Adam from New York writes in with our second topic, TED Talks. You’ll hear from J.J. Abrams, creator of Lost and the new Star Trek as we dive into TED. Check back next week for Player/Played-Up/Played-Out.
