The Marketing Innovation Blog

It's no longer marketing as usual.

Archive for May, 2009

Join Twitter to Quit Twitter

Friday, May 22nd, 2009

It seems like everywhere you look someone is talking about Twitter.  In case you don’t know what Twitter is, Wikipedia defines it as a free social networking and micro-blogging service that enables its users to send and read other user’s updates (known as tweets).  Tweets are text-based posts of up to 140 characters in length which are displayed on the user’s profile page and delivered to other users who have subscribed to them (known as followers). Click here for more on Twitter.     

 

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Theater of Public Influence: Episode 15

Tuesday, May 19th, 2009

It’s a small panel and short episode on the latest edition of the Theater of Public Influnce.  This week Ben, Brady and the Mikes take a look at companies struggling to make good use of Twitter and Facebook.  We get fired up for American Idol and Mike Gives us a Player/Played-Up/Played-out that smacks our last episode in the face.  Enjoy!

Listen  |  Subscribe

Theater of Public Influence: Double-Shot

Wednesday, May 6th, 2009

This week we released two new episodes of the Theater of Public Influence – a podcasting bo-go!

First, It’s a follow-up to out live-on-location show at the BOB Awards.  We dug into the archives for some bonus content featuring interviews with Peter Marsh of Comcast Business Services and Former WZID DJ, Nancy Robbins.

BOB Awards Bonus Material:  Listen  |  Subscribe

Then it’s back to our regular format with Episode 14 of ToPI.  Holly Cirillo makes her triumphant return and Josh Nason joins the panel for a discussion about the current state of television. Other Check it Out topics include the defamation of Domino’s Pizza and the trend of “throwback marketing.”  Later in Player/Played-Up/Played-Out, we praise Apple, put down Quark Xpress and complain about the transition to DTV. It’s an action-packed episode and one you won’t want to miss.

Episode 14:  Listen  |  Subscribe