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Archive for January, 2009

Audi Takes Over the Inauguration

Friday, January 30th, 2009

Posted by Michael, Griffin York & Krause Marketing Strategy

On Tuesday, when millions of Americans tuned in to watch history take place during the Inauguration of our 44th President Barack Obama, one marketer was patiently waiting to make their impression. Audi, the German luxury automaker, figured the Inauguration would be the perfect place for them to launch a large one-day integrated advertising campaign. In an economy where most advertisers are watching their spending Audi is doing the opposite. Audi is gearing up spending, this year after posting their most successful sales year to date in 2008. (more…)

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Crisis Communications: PSNH On Twitter

Monday, January 26th, 2009

Posted by David, Griffin York & Krause Public Relations

 

This is an interesting example of the use of Twitter by a company for communication but also in my opinion an example of how if a company is going to use social networking, it can’t and shouldn’t hide from the bad news.  I also want to note that PSNH is a subsidiary of a publicly traded company, which are often the most careful about how and what they communicate because of fears that bad news might affect the all-important stock value.

  (more…)

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Digital Billboards Thriving

Monday, January 26th, 2009

Posted by Michael, Griffin York & Krause Marketing Strategy

Digital out-of-home advertising is one of the few media segments experiencing growth in today’s volatile economic environment. Digital out-of-home advertising ended 2008 with an 11% increase in advertising revenue and according to Patrick Quinn, CEO of media forecasting firm PQ Media, digital billboards will continue to grow 9% in 2009. Digital out-of-home advertising includes the large digital billboard alongside highways and other forms of video advertising referred to as narrowcasting. Narrowcasting, another name for out-of-home video advertising is video content displayed and distributed to narrow audiences within a public setting. Examples of narrowcasting include retail outlets checkout lines, taxi cabs, shopping malls, supermarkets, movie theaters, bars, restaurants, hotels and gyms, just to name a few. Digital billboards are starting to pop up at any physical location where consumers are starting to spend a lot of time; a trend that is expected to continue to grow. (more…)

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Theater of Public Influence: Episode 07

Tuesday, January 20th, 2009

GY&K proudly presents … The Best of 2008 

It’s the theater of public interns! In this special year-in-review edition, our regular panelists (Ben Brady, Rob, Mike and Holly) team up with the GY&K Interns, (Nate, Nuala and J.P.) to deliver the “Best of 2008″ as voted by the GY&K staff.

TIMESTAMPS:

03:07 – Best Movie 11:54 – Best TV Show
19:10 – Best Music
24:31 – Best Gadget
32:25 – Best Online Experience
39:44 – Best TV Advertisement
43:49 – Best Ad Campaign
50:10 – Marketer of the Year

For more on this episode, click here.

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What Clients Want

Wednesday, January 14th, 2009

Posted by Michael, Griffin York & Krause Marketing Strategy

The current economic recession is forcing clients to demand more results from their advertising agencies. As advertising dollars becomes increasingly more valuable and experimental marketing methods start to become sparse, it is more important than ever for agencies to position themselves appropriately to clients. A new study performed by Reardon Smith Whittaker, a consultancy that focuses on teaching agencies how to generate new business, asked 184 client marketing and brand executives what they wanted most when searching for a new agency. The participating survey members were from brands like AT&T, Dunkin Donuts, Merck, MetLife and Revlon and were solicited for feedback via an online survey. (more…)

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