Posted by Mike, Griffin York & Krause Account Services
The YouTube phenomenon is something that’s been hot for quite sometime now, and it’s showing no signs of cooling down. For the first time ever, YouTube went live, that’s right, live. Until now those two words may have rarely been used in the same sentence, but it happened, and will probably happen again.
So for those of you who aren’t addicted to the Tube and have no idea what this is all about, here’s the skinny. (more…)
Posted by Michael, Griffin York & Krause Marketing Strategy
This Wednesday, the night before Thanksgiving, is the third most popular pizza delivery night of the year behind only Halloween and the Super Bowl, respectfully. This year, Americans have more solutions than ever when it comes to deciding the ways they would like to order their pizza. The nation’s three largest pizza chains, Domino’s, Pizza Hut and Papa John’s, are all making technological advancements to their ordering systems and consumers are benefiting. We finally live in a world where as consumers we do not have to directly interact with people via a phone call in order to get some stuffed crust sent directly to your home; this truly is an amazing country we live in. (more…)
Posted by Michael, Griffin York & Krause Marketing Strategy
The World’s developed economies, hammered by the trouble and turmoil caused by the financial sector, have finally subdued to the ever-growing black cloud of a world recession. The Organization for Economic Cooperation, located in Paris, predicted the United States economy would contract next year by 0.9%, Japan’s by 0.1% and the Euro area by 0.5%. If those statistics are not proof enough, a recent report by the Commerce Department said that retail sales fell by 2.8% in October, a record amount, surpassing the old mark of 2.65% in November 2001. If history has taught advertisers anything, it is a safe bet to think that a world recession will impact advertising budgets as companies and consumers will have less money to spend than previous years. There are, however, a couple of ideas that marketers should keep in mind when trying to market success in a recession. (more…)
Episode 4 of the the Auditorium’s podcast, the Theater of Public Influence is now available for download. In this episode PR Guru, David Donohue joins the panel as we check out newspapers making the switch to digital. We also take a look at inTrade, the Barack Obama marketing machine, Twitter, Dancing with the Stars and Howard Stern. Finally we pick apart the new Sprint TV spots in our Campaign Review.
To listen to the show, visit the Podcast section or subscribe through iTunes.
Want to be a part of the show?
Out latest episode debuted a new format for Check it Out, the segment on the show where our panel takes a look at anything out there that’s breaking through the clutter and grabbing our attention. Check it Out will now feature 3 selections, one chosen by the panel, one chose by our guest, and one chosen by you the audience. Email your suggestions for Check it Out to auditorium@griffinyorkkrause.com.
posted by David, Griffin York & Krause Public Relations
One of the things I like about PR is that
it allows me to stay connected to my news roots by telling some great stories while working with both traditional and social media to help get these stories told. There’s a project that I’ve worked on for about two years now that I’m constantly telling friends, family and people in my office about, raving about what a great story it is. Then the other day someone said to me “well if it’s such a great story why not blog about it.” So here it is. What I’m so excited about is called the OPEN Prototype Initiative. The two groups that are leading OPI are the MIT Open Source Building Alliance and my client Bensonwood Homes of Walpole, NH. The over-arching goal of OPI (and it’s ambitious) is to improve the way ALL homes are built in America. Tedd Benson, founder of Bensonwood Homes and author of several books on home building, is a driving force behind OPI, working with Kent Larson at MIT, who is also an internationally known architect, lecturer and author. (more…)
posted by Brady, Griffin York & Krause Business Development
When Apple launched the iPhone they significantly raised the bar in terms of the mobile phone experience in the US. Other countries have long led the way but recently Apple took things even further here by creating a new platform and encouraging the public to develop and sell mobile applications. The next evolutionary leap for mobile applications is just around the corner as location-based software promises to recognize not only what consumers want, but where they are as well.
Brands have realized that by associating themselves with mobile applications they can further develop their relationship with consumers. One example is an application developed by 7th Generation, a company that sells environmentally-friendly household cleaning products. Their application allows consumers to easily research competitive product ingredients.
"Carticipate" allows iPhone users to find carpool and ride-share info on the go.
Soon you’ll be walking by Starbuck’s and a text message will remind you it’s time for a caffeine fix. If you’re interested, your phone may also tell you if the person sitting on the couch next to you is looking for love. It’s coming soon.
