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It's no longer marketing as usual.

Archive for October, 2008

Liberal Media? … You decide.

Friday, October 31st, 2008

posted by Holly, Griffin York & Krause Public Relations

I’ve been hearing alot lately the phrase “there goes that liberal media again” and it makes me chuckle a bit. Here’s why: I used to work for a television station that was often accused of being anything but – Mostly we were accused of being “too conservative” as opposed to liberal. This was, of course, during the time we had a Democratic governor in office and, if a story ran that could at ALL be looked upon as negative towards that governor, then the phone calls would start. Of course, there’s going to be bias in the media no matter how you slice it; however, I believe a true, good journalist will hide that bias, letting the viewer, reader, or listener make his or her own decision.

Is the general public truly swayed by the slant of the media? If I was an undecided voter in this election, and I was watching, oh, Fox News for example (who many would say lean towards the right), would I completely turn to the Republican camp? And the same would go for watching Saturday Night Live. Tina Fey truly captures the Sarah Palin persona. But does it, of course, with sarcasm and humor, which can make Governor Palin look not-so-smart in some sketches. But would a person watching SNL immediately think, “Wow, that Governor Palin must not be very intelligent. I must vote for the Obama-Biden ticket!”…?

I don’t think the American people are given enough credit. I think we’re smart enough to make up our own minds – and no liberal OR conservative bias will easily sway us.

Trendspotting: Apple Fries, My Way

Friday, October 31st, 2008

posted by Rob, Griffin York & Krause Interactive

Lately, my six-year-old daughter has been all over me about how awesome the Burger King Kid’s Meal is. I asked her why and she said all of her friends at school “just love it”. Of course, we went to find out ourselves. I was surprised to see that not only can you choose the typical tiny burgers or chicken nuggets, but menu options now include things like Kraft macaroni & cheese and apple fries (fresh apple slices cut to look like french fries, but aren’t fried). It is no shocker that fast-food is trying to get healthier, doing things like converting to trans-fat free cooking oil and providing more transparency about the nutritional value of their food items online.

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Today, our in-flight video will be…

Thursday, October 23rd, 2008

posted by Mike, Griffin York & Krause Account Services

Building a brand at 30,000 feet can’t be easy, but JetBlue seems to be onto something with their complimentary in-flight TV service. Sure, as a marketer I might be biased, but you can’t tell me that if there’s something on a television screen less than a foot away from you, that you wouldn’t watch it, at least briefly.

Not only does this service hit a home-run (yes, I have play-off baseball on the brain) with passengers, it also does something that virtually all brands are struggling to do these days; capture the undivided attention of their consumers. So let’s break this down:

Once you board the plane, scope it out, make your way past that guy who is taking WAY too long to clear the aisle, find your seat, stow your carry on, turn your cell phone OFF (or to airplane mode if you’re that technically inclined), you can’t use any “approved electronic devices” yet, and so all you’re left to think about is if the plane will depart from the gate on time. So what better way to pass a few minutes than look at the 6” TV screen on the headrest in front of you. Just so happens that it’s looping a corporate branding video that’s telling you what “Jetting” is. If you’re already familiar with this term, well, consider it brand reinforcement.

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Work in Progress: On the Road with the NH Lottery

Thursday, October 23rd, 2008

posted by Ben, Griffin York & Krause Creative

It is the responsibility of an ad agency to understand their clients’ business and the industry in which they compete. The recent NASPL (North American Association of State and Provincial Lotteries) Conference in Philadelphia was an opportunity for GY&K to completely immerse itself in the world of one of their longest-standing clients. Our team spent four days in the city of brotherly love, representing the New Hampshire Lottery and serving as ambassadors for the Lottery Replay® program.

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